SKAdNetwork
SKAdNetwork is Apple’s class that allows for app install and advertising attribution. It is the preferred (ahem, only) method of handling attribution since iOS 14. You can learn more about the technical implementation considerations of Apple SKAdNetwork on the Apple Developer portal.
The publisher’s app must have all registered SKAdNetwork IDs that purchase their inventory in its Info.plist file. Demand sources, ad networks, MMPs will provide their IDs for inclusion. It is expected that SKAdNetwork IDs will be passed via parameters in the RTB bid request object to demand sources and will be returned in bid response objects. Nimbus will help facilitate its inclusion. If there are any changes required to click tracking for accurate attribution in the App Store, the Nimbus SDK will be updated accordingly.
Please contact your Nimbus agent for SKAdNetwork IDs applicable for your integration.
After completing the steps above, your app will have SKAdNetworks properly set up and ready for use.
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