Onboarding

We're excited that you've signed on with Nimbus! Your dedicated Account Team will help guide you through our onboarding process.

The onboarding process typically takes 4 - 8 weeks from completing the onboarding form to being fully launched, but can vary based on integration type, publisher resources, and release schedules.

Onboarding & Integration

Prep & Planning

• Complete Nimbus onboarding document shared by your Nimbus Account Manager

  • Publishers should complete the onboarding document as much as possible prior to the kickoff call. This helps steer the conversation of the kickoff call to better understand your expectations, performance goals, etc.

• Kickoff call agenda with Nimbus Account Team

  • Integration: Review the type of integration that will be implemented

  • Inventory: Discuss apps to initially onboard and apps available to onboard in the future

  • Ad Placements: Sizes, geos, and CPMs

  • Blocklist: Nimbus will work to setup any required blocks prior to launch

  • Demand Partners (bidders): Discuss current vs new demand sources

  • Performance expectations and current performance

  • Launch Plan: Let Nimbus know ramp up plan (Android vs iOS) and rollout upon go live (ie: 5% traffic will be sent to Nimbus upon go live)

  • Timelines: Publisher to let Nimbus know expected go live date and how long engineering resources are available to complete Nimbus integration

  • Nimbus Dashboard: Who will need access to the Nimbus Dashboard? Nimbus will provide users invite links following the kickoff call

  • Billing & Payment Info: Nimbus will confirm we have the necessary finance information on file

  • Data Processing Activity Record: Nimbus will need to know where server locations are located for our privacy compliance

  • GAM (if applicable): Nimbus access to Publishers' GAM account and pricing breakout

  • Next Steps: Your account team will recap items discussed on the kickoff call and next actions to take

Technical Integration & Testing

• Technical Documentation & Nimbus Sample Apps

  • The Nimbus account team will include links to the technical documentation specific to your integration in your onboarding document. The onboarding document will also include Nimbus test keys.

For SDK integrations, Nimbus requires build reviews prior to going live. Nimbus will need app builds to review one week prior to launch date to ensure hitting a publisher's target launch date. Publishers should not submit to app stores or move to production prior to Nimbus signing off on a build review.

Enabling Demand

• Nimbus team works on setting up and enabling your demand partners in parallel to the technical implementation

Launch

Publisher must notify Nimbus 1 business day prior to sending traffic

• Production keys will be provided to you

  • Production keys will be sent to you after a build review is completed (if applicable), your Nimbus environment has been configured on the backend, and your demand partners

• Nimbus runs post-live checks

• Nimbus notifies all demand partners the integration is now live

  • Upon initial launch, publishers are expected to conduct their own impression and revenue discrepancy checks

Post-Launch

• Monitor performance

  • The Nimbus team will help monitor performance after going live and make any recommendations for optimizations based on initial analysis

  • Publishers should also monitor performance and flag any questions or concerns to your Nimbus Account Team

  • Publishers should provide insights into their ad stack outside of Nimbus so that Nimbus can provide recommendations on performance

• Ramping demand

  • We recommend publishers setup regular check-in with their demand partners and share feedback to the Nimbus team

  • As a publisher, you should help demand partners become familiar with your inventory (i.e. user demo, geos, devices, floors, etc.) and form a relationship with your direct demand partners

It's important to note, that demand typically takes ~30-90 days to acclimate to traffic, especially if it's a new demand partner that is not familiar with your supply.

• Post-Launch Call

  • Approximately 2-4 weeks after fully launched, the Nimbus Account Team will coordinate a post-launch call, if needed, to review the onboarding process and performance so far, as well as discuss ongoing account management and support post-onboarding.

  • Topics include:

    • The Nimbus Dashboard reporting and tools

    • Floor strategy

    • Performance optimizations

Ongoing Account Management & Support

The Nimbus Account Team will continue to have regular check-ins to help you grow our overall partnership and provide support

Publishers should regularly monitor performance, including render rates, fill rates, win rates, bid density, CPMs per ad type, performance per demand partner, etc. and discuss with their Nimbus Account Team.